The last couple of posts have been centered around the importance of creating an editorial calendar or content calendar for you and your book. If you haven’t already done so, you can read about them here and here. Part of the recommended year-long plan on […]
Types of Media Pitches for Authors Read More »
Whenever I begin working with a client, whether it’s one-on-one collaboration, a Media Strategy Session, or in the midst of the How to Become a Media Darling program, one of the very first things I ask everyone is “How far out are you planning?” I’m
Why You Need A Content Calendar Read More »
Back in the day when I first launched McCall Media Group, I had a lot of intimidating situations to deal with and learn from in order to not only build my business, but to become successful while doing it. For example, using the phone was
What’s Your Story? Read More »
Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side of the strategy when it comes to landing media. You
How to Prepare for the Success You Want Read More »
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume
Embrace This Strategy for Greater Success Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »
Are you blogging, and if not, should you be? This is a great question for an author. Some say blogging is over. I don’t think so. As is true with anything, trends come and go and book promotion is no different. For a long time
Should You Be Blogging? Read More »
I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage it?” I understand the problem completely. One of the key
Take Back Control of Your Days Read More »
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I can’t believe it’s been over a year since the pandemic
The Month for May for Book Publicity & Marketing Read More »
There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out! I grew up on Lake Minnetonka and every year we
Spring Clean Your Media and Digital Assets Read More »