I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building relationships, refining the hook, showing up consistently, and saying yes […]
The Myth of the Overnight Success Read More »
Everything was going great. You were in flow and having a wonderful day. Plenty of quick wins, fast replies, and media “yeses” dropping into your inbox. It was a great feeling with nothing quite like it. And then one day, it was not happening like
When Things Go Sideways for Authors Read More »
I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one sipping pumpkin spice lattes while it’s still 80 degrees outside,
It’s Too Early to Talk About the Holidays! Read More »
We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise. This one is sneaky. It shows up as waiting for permission, doubting yourself, and letting impostor syndrome call the shots. It
Impostor Syndrome Is Costing You Interviews Read More »
I recently presented a webinar consisting of the five biggest media mistakes authors make. Of course, there are more than five, but we focused on a few of the most common mistakes, which can also be corrected. Mistake #1 is leading with your book rather
The Danger of Saying Yes to Everything Read More »
I was recently asked to do a webinar on the 5 Biggest Media Mistakes Authors Make (and what to do instead) for the Nonfiction Authors Association. Last week, I wrote about Mistake #1, which is here in case you missed it. Today, let’s focus on
Why Your Pitch Fell Flat (Hint: It’s Not About You) Read More »
Shawn, an author I have gotten to know this past year, was beyond excited to land a spot on a well-known podcast recently. He had pitched it himself, and it worked! The host loved his message and invited him to be a guest on the
The #1 Media Mistake Authors Still Make Read More »
I was recently working with a lovely first-time author who was filled with excitement and enthusiasm when it came to promoting her book. It was well written, her message was clear, and she was doing all the right things that we all know to do
Blurbs vs. Reviews. They’re Different. Read More »
Last year I worked with a wonderful author by the name of Marcia. She was a pro, knew her stuff, definitely claimed her expertise, but had a slight problem that I didn’t realize initially, but soon became very clear. This simple mistake cost her a
She Lost a TV Interview in 3 Minutes Read More »
If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing this work for nearly three decades has taught me a
Don’t Be Dragged In by the Hype Read More »