Be Generous… and Don’t Worry

You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health either. As I’m media training or setting up interviews for…

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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Success Tips for Authors in your Home Office

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought…

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