Amazon Reviews
Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of […]
Book Publicity
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean?
Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean? Read More »
More Book Publicity Fundamentals
The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish the few remaining days of summer. However, like it or
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Staying Current with Book Publicity
In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what it is you’re doing. That’s not to say that there
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What Is The Most Stressful Part of Being a Book Publicist?
I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone
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Are You Controlling?
Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long,
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Research for Book Publicity and Marketing Campaigns
Our Q&A continues this week with question #3. As a quick reminder, I hear from lots of authors who want to embrace book marketing and publicity. I thought it would be fun to take some time and answer those questions, so let’s continue: What type
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How Do Publicists Pitch Media, and What Does “Pitching” Really Mean?
Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean? Read More »
Work Your Way Up to the Top Tier: Part 2
Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it.
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Work Your Way Up to the Top Tier: Part 1
So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days. Short answer? Everyone! So the next question is, what do you want to do and where
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