There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s post: the outer and the inner game of media. The
The Inner Game of Media Read More »
The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins. I’m taking a short break from our Savvy Sunday News to celebrate with my family, so let’s pick up
The Holidays Are Here! Read More »
Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for 2020, which you can read about here if you missed it. And, of course, there is the present. Right now. We still have time to take
Priorities & Planning Read More »
In order to stand out and be heard in this unbelievably noisy world, sound bites can be your best friend. Authors ask me all the time how I manage to come up with them, so I thought this would be a good subject this week.
How to Get Great Media Coverage: The Sound Bite Read More »
Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your home or office. It generated
December’s Dark Days Can Offer Light Read More »
When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this case you have company coming
It’s Time To Get Ready: Prep Work Read More »
In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good,
Your Book Publicity & Marketing Mantra Read More »
Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990. If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which
Getting Into Flow State with Book Publicity & Marketing Read More »
Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a book or to share their tips and information with an
Interview Interruptus Read More »
As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s
#Hashtags for #Bookpublicity and #Bookmarketing Read More »