If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing this work for nearly three decades has taught me a
Don’t Be Dragged In by the Hype Read More »
Have you ever poured your heart into something? Maybe it was a pitch, a proposal, a well-crafted email, and then when you felt it was just right, you hit send, felt proud, and then waited… and waited… and then… waited some more, and still nothing?
When 37 Podcasts Ghost You . . . Read More »
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but you really need to be smart about it. Take Mia.
When AI Becomes TMI Read More »
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I must say it was polished and very professional. She delivered
When TV Fame Comes with a Price Tag (and a Warning Label) Read More »
I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s). Also, it isn’t brain surgery, so why not share with
Why Being Your Own Publicist Feels Empowering—Until It Doesn’t Read More »
Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of my authors—a smart, seasoned expert with great stories and real
What the Media Wishes You Knew Read More »
Several years ago, an author by the name of Allan contacted me. He had written a powerful, heartfelt book about overcoming adversity. He was smart, articulate, and deeply passionate about his message, but no matter how many pitches he sent, no one was biting. He
One Small Shift for an Author Read More »
Meet Dana. She’s an author with a powerful message—one that could truly help people. But you wouldn’t know that from the way she shows up in interviews. Dana spends her days bouncing between posting on five different social platforms, responding to email, tweaking her website,
Learning to Focus on What Matters Read More »
I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land the way she rehearsed them. By the time she called
Becoming Fearless: Why Authors Need to Embrace Media Imperfection Read More »
A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much the book helped them. Everything we authors love! But then,
One Bad Review? Shake It Off Read More »