Book Publicity

December is here, a month filled with festive busyness, cozy family moments, and the darkest days of the year. With the Winter Solstice approaching on December 21, we’re in the season of long nights and brief days—perfect for taking a pause, looking back at your […]

Now that the holidays are in full swing with Thanksgiving, Black Friday, and Small Business Saturday coming right up, it’s time to look beyond that a bit toward Cyber Monday and Giving Tuesday—two powerful opportunities to grow your readership and make a meaningful impact on

I’ve just wrapped up another incredible session of the Book Publicity Master Course with the Nonfiction Authors Association, and it’s been a true joy. There’s something deeply energizing about coming together with a group united by the same mission: learning the ins and outs of

Can you believe it? Halloween is just around the corner, and that means November is on its way! While the holiday season might not be on everyone’s mind yet, if you’re an author looking to boost your book’s visibility, the time to act is now.

Someone asked me this question the other day: In what ways are you the best at what you do, and how do you tell that story? Phew! Those are powerful questions. How would you respond to them? It made me think of this amazing content

As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers seek insights, solutions, and stories that resonate with their real-world

Bringing a publicist on board for your book is like launching a rocket—exciting, full of momentum, and designed to take your work to new heights. But to truly reach the stars, you need to be an active co-pilot. Working with a publicist isn’t just about

Previously, I shared 3 powerful ways to build relationships with the media. If you missed them, you can catch up here. Today, I’m expanding that list with even more strategies to help you foster genuine connections. 4. Show Appreciation and Acknowledge Coverage: When your story

We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too long ago, I worked with an author who insisted on