Book Publicity

A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist. She turned us down. Not because the book wasn’t good,

There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts at hearing “no”! It’s not that bad when you’re your

Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews for her, they fell flat. Why? Because Emily struggled to

I was on a group Zoom call yesterday when a woman broke down in tears. She’s an author and a businesswoman, juggling a mountain of tasks, managing endless expectations, and feeling utterly defeated by her own to-do list. Maybe you’ve been there. I know I

December is here, a month filled with festive busyness, cozy family moments, and the darkest days of the year. With the Winter Solstice approaching on December 21, we’re in the season of long nights and brief days—perfect for taking a pause, looking back at your

Now that the holidays are in full swing with Thanksgiving, Black Friday, and Small Business Saturday coming right up, it’s time to look beyond that a bit toward Cyber Monday and Giving Tuesday—two powerful opportunities to grow your readership and make a meaningful impact on

I’ve just wrapped up another incredible session of the Book Publicity Master Course with the Nonfiction Authors Association, and it’s been a true joy. There’s something deeply energizing about coming together with a group united by the same mission: learning the ins and outs of

Can you believe it? Halloween is just around the corner, and that means November is on its way! While the holiday season might not be on everyone’s mind yet, if you’re an author looking to boost your book’s visibility, the time to act is now.

Someone asked me this question the other day: In what ways are you the best at what you do, and how do you tell that story? Phew! Those are powerful questions. How would you respond to them? It made me think of this amazing content

As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers seek insights, solutions, and stories that resonate with their real-world