Avoid these 5 Key Things at all Costs Prior to ANY Media Interview

You did it. Congratulations! You landed that top-tier media interview with a national magazine or with a huge online journalist, or other media person. What should you be doing as the time draws near? And, more importantly, what should you avoid doing? Here are my top five recommendations of things to avoid: Eating  Use the…

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“Um, so what is it exactly that you do?”

“Um, so what is it exactly that you do?” I get asked that question a lot, so I figure it’s probably about time that I explained what exactly a publicist is and how he or she may be able to help you meet your goals in terms of media and exposure. You see, some confuse…

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Marketing and Publicity are Different!

Today I am working with a major journalist on a story featuring a particular expert. It’s challenging because this expert does not understand the difference between marketing and publicity so the bullet points are full of product mentions and, “I created this,” and “I created that.” All of that had to be stripped away. It…

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Risky Business: Are you really ready for big visibility?

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Persistence

 

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Have you ever had publicity envy?

Writing this as I celebrate my birthday, just before going off on a hike. This question has been coming to mind lately… Have you ever had publicity envy? You know what I mean. That’s when you see articles, interviews, excerpts or features that a competitor or niche mate is receiving in major media outlets and…

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Building your Business is a lot like Working Out and Fitness

These days I’m reflecting on how much creating anything, be it a business, writing and promoting a book or learning to generate more visibility for your brand is like working out. Once the idea and the overall vision presents itself, it’s exciting and that momentum has us off and running. But then something happens…the energy…

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Media Expert Tip for Looking Great On Camera

Whether you are doing “Other Media” or “You Media” there are things you can do to ensure you come across at your very best while on camera. Today, I’m taking a look at webinars, Google Hangouts, and other online video opportunities. This also applies to any television interviews you may do. When you are invited…

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