Warning: Sometimes you need to be aware of what’s happening out there so you can make good decisions for your publicity and visibility efforts. Recently I did what I call a “wave” for one of my program clients. This is where I build a media list directed toward the […]
Be Aware of What’s Happening Out There Read More »
As a national publicist and visibility Strategist, I get a LOT of questions from very diverse business owners, authors, speakers and coaches. One of the most frequent questions is this: “I’m very good at what I do and I have an important message to get out
Are These 3 Mistakes Keeping You from Being a Media Darling? Read More »
I don’t have to say it is an incredibly noisy, crowded marketplace out there. We all know that. And because of this, it has never been more critical and necessary to figure out what is unique about you, your business and your book, and make
What is your Secret Sauce? Read More »
It is not big trick for a small business, entrepreneur, coach, speaker, author or consultant to stand up anymore. Never in the history of human kind has it been so easy. No matter what your product, service, event, or cause, you can create a platform.
Grabbing the Attention of your Clients and Customers with Video Read More »
It’s true for all well-known business people, authors, speakers, consultants and others, who are successful and have influence within their spheres. They all have this in common: Action. They take action and they do it quickly — even when they’re not sure how they’re going
What do Brian Tracy, Ken Blanchard, Dave Ramsey and Geneen Roth have in common? Read More »
Greetings! When it comes to media, there are lots of no nos one you can commit that will mark you as an amateur forever. And to make it ever worse, unless someone tells you, you won’t even know it. I know, because during my career
Some of the Top Media No-Nos Read More »
For years now we’ve been hearing all this talk about how media is dying. There are “experts” out there who are making a fortune segregating “Old Media” and “New Media”(That terminology is even outdated now), and claiming the end is near. But is that REALLY
Top Tier National Media – Is it still relevant? Read More »
Recently I’ve been interviewing many media insiders about their work, and media in general. It’s one of my favorite subjects and I’m always interested in how things are changing. Media tip for the day: One “media no no” keeps coming up that really needs to
How to Stand Up and Stand Out: Building your Visibility through Media Here’s what I’ve been pondering lately… Never before in the history of the world has it been so easy to stand up. The trick is, when it comes to your business, how are
Build your brand’s visibility through media Read More »
Ever since I figured out I do my best creative thinking and writing when I first get up in the morning, I have been an early riser. Of course, early means different things to different people. I read one woman’s tweet who said she got
Embrace Our Multimedia World Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.