Being a Media Darling in a Digital World

How did THAT happen? Where did this year go? Everyone talks about how time flies, and you know what? We’ll all be saying the same thing again next year at this exact same time: December 2016. Time does fly. Reminds me of some words of wisdom from my dad. “Joanne, be sure you are living…

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How National Media can Improve your Reach and Visibility in New Markets

We’ve all heard the cries that the media is dying but is that really the case? Yes, things are changing, forms are changing, viewing habits are changing, the devices we use are changing, but the truth of the matter is that media has been in the process of integration for a number of years now,…

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7 Rules to Follow BEFORE You’re in Front of the Camera

In my work with entrepreneurs, consultants, authors, coaches and speakers, there are times when being in front of the camera is required, and is the next big opportunity. Whether you’re brand new to being interviewed or you’re savvy and experienced, whenever you have a new message, product, service or book, practicing these rules and getting…

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Don’t blow it now! Three Tips to Make Sure you’re a Success with Media

You’re getting interviews. Congratulations. This is what you’ve wanted and what you’ve worked for. You are ready to get your message out into the world, so it’s important that you don’t blow it now. Here are some very important tips that will help you navigate the world of media. Tip #1: Every email, every call,…

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Tenacity

Over the week every now and then my mind went to an interview I landed with USA Today, only it hasn’t published yet. It really points to what publicity is all about, namely tenacity. I got an interview with one of their correspondents covering a big story, in which my client was to be the…

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If You Can’t Do These Three Things, Forget About Publicity

I am often asked what are the qualities that make a good publicist. The truth is, even if you have a publisher for your book, you’re still going to have to publicize it. If you’re self published, this goes without saying. Here’s some good food for thought. The most important qualities for a publicist include:…

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How to Connect with Media

How to Connect with Media  OK, so you know you want publicity for your business or product. You know how you’re different and unique and what you have to give to the world, and then the question becomes, “How do I find the right media to connect with?”  The Two-Week Publicity Crash Course continues. Welcome…

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Building Relationships

Actually, this one may be the #1 secret. The time to build relationships is before you need them.    

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