Email or phone? Tips for Getting More Media Coverage and Publicity

The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels of outreach — some because they would rather hide behind…

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Podcasts and Radio Interviews

I’m inspired to write this blog post today following a podcast interview I just listened to. Podcasting has come a long way in recent years and many of them are excellent now. It hasn’t always been that way. For a long time they were struggling to find an audience and to have the same high…

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Part 2: How Not to be Guilty of this Deadly Sin

In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages said in a way that is memorable. It’s no secret…

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How Not to be Guilty of this Deadly Sin

Have you ever been trapped listening to someone who was simply unable to get to the point? It was supposed to be a conversation, maybe at a dinner party or business event, but there was very little exchange and you were on the receiving end of an endless rant or story — looking for a…

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The Number One Thing Experts Do Wrong

We are continuing with our series on How to be a Media Darling in the Digital Age. As I’ve mentioned before, publicity for your book or business comes in three stages:  Before landing the interview After you’ve landed it — now what? After the interview We already spoke about honing your message. Now we’re looking…

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Shhhh….It’s Time for Some Publicity Secrets

As you’re watching the news, reading articles or seeing guests on the talk show circuit, it was most likely pitched by someone like me or you — unless, of course, the story is hard news. Hard news events are events that can’t be controlled, e.g., hurricanes, shootings, accidents, etc. Usually they’re the first portion of…

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Publicity Cheat Sheet. Hone the Message

I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it. What to do once you land it. Delivering. So let’s…

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Publicity Cheat Sheet-Getting Tons of Media Coverage for your Book and Business

As you may know, I am a publicist, but what you may not know is how much I LOVE results. It is my main focus when working with my clients whether I am doing all the work for them, teaching them to do it themselves, or when it’s a combination of the two. Now, I…

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