Presentation Etiquette

Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations, including webinars, live online interviews, and presenting through other…

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A Day in the Life of a Book Publicist

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those things confused. I get a lot of questions asking what…

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Daring… or Desperate?

When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me describe myself as a cross between a cheerleader and a…

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Be Generous… and Don’t Worry

You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health either. As I’m media training or setting up interviews for…

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What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above.   And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.   I don’t want to be too hard on anyone, but…

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Authors & Speakers: Your Words Must Have Impact to Move Us

If you want to break through the deafening noise that is our world today…If you want to stand out from all the others who are just making noise, then you must have impact. You must be able to speak about your book and its message in a way that moves people. This seems obvious, but…

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How Authors Can Pitch Media Like a Pro

Helping authors to get visible and famous is what I love to do. In fact, one of the top objectives when we work together is to get to the point where media is  calling you! That’s always a wonderful place to be, although it can present new challenges when you’re trying to determine if the…

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