What is media?

Publicity and Marketing Distinctions and Opportunities   I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and “Earned Media” but we need to expand this even…

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Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above.   And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.   I don’t want to be too hard on anyone, but…

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Authors & Speakers: Your Words Must Have Impact to Move Us

If you want to break through the deafening noise that is our world today…If you want to stand out from all the others who are just making noise, then you must have impact. You must be able to speak about your book and its message in a way that moves people. This seems obvious, but…

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