Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have …
How To Get A Book Agent or How Does the Book Industry Work? Read More »
I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and …
How to React to Bad Feedback on Your Book or Social Media Posts Read More »
I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to be there. Pressure causes resistance …
Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they …
Some Hard Pills to Swallow in Book Publicity & Marketing Read More »
There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above. And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others. …
Clarity: For Book Marketing and Publicity to be Successful, Get Focused! Read More »
It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward. Email blast: It’s time to notify your editor and marketing department of the email blast date …
Book Marketing and Publicity Countdown Checklist, Part 4 Read More »
We live in a day and age where traveling tied to book promotion isn’t absolutely essential anymore. A great deal can be done from the comfort of our own offices and homes. However, there really is nothing like getting in front of real human beings …
I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are …
Looking Good on Camera When You’re an Author with a Book Read More »
Using Speech Patterns to Create Hooks and Sound Bites I’ve shared before about the importance of sound bites, and I’m coming back to that topic for two reasons: #1: It’s critical to understand them and create them #2: I’ve identified the speech patterns to play …
How to Stand Out From Other Authors and Speakers and Attract Media Attention Read More »
Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.