I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a […]
Spring Brings New Life to Your Book Read More »
As I shared a couple of weeks ago, I receive a lot of pitches for both Savvy Sunday News, and the podcast I produce called Something You Should Know. Through those two offerings, a wealth of information comes my way – both what to do,
Another Pair of Eyes Read More »
When you hire a publicist to get you lots of media coverage for your book, there will still be times when you will have to do some pitching yourself. It is important to know how best to do it, but it is also valuable knowing
Pitching: A Real-Life Example of What Doesn’t Work . . . and Why Read More »
Have you ever been completely surprised by something someone did and it took a minute to get your equilibrium back? I’ve been promoting authors and books for years now and every now and then something happens that completely takes me aback. In the early aughts,
The Most Important Publicity Hack of All Read More »
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of my journalist friends who wanted to offer some additional advice
Publicity Hacks for Media Read More »
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to mention her name until we get it sorted out, and
A Little Help for Your Book Marketing & Publicity Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while. I understand that sentiment and I know I’m not alone
The Month of September: Tips for Pitching Your Book Read More »
I work with many different types of clients but one thing they all have in common is the robust amount of work they’ve created. So much so, that when it comes to developing media materials — and later when doing interviews — it’s challenging for
Plan for Your Success with Interview Topics Read More »
I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn
Newsworthy or Nicheworthy? Read More »
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