Work Your Way Up to the Top Tier: Part 2

Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it. You already know you must have great content and show…

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Work Your Way Up to the Top Tier: Part 1

So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days.  Short answer? Everyone! So the next question is, what do you want to do and where do you want to be seen? Do you want to…

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Tips for Working with Top Tier Earned Media

When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected to be there and on time. Unless you’ve renegotiated that…

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Happy Easter! Happy Pesach! Happy Spring!

Whatever and however you celebrate the season, we are moving into that time of year during which the trees leaf out, the early spring flowers bloom, baby chicks are born, and temperatures continue to rise as the days grow longer and longer. Except, of course, for my friends in Australia, New Zealand and other places…

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How Media Has Changed

Media has changed dramatically over the past few years. Discover what you need to know now in order to secure it.

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How to Get on the Ellen Show

You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically.   Hey, let’s find out how media savvy you are!  Click here to take the assessment.

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