Some Hard Pills to swallow in Book Publicity & Marketing

Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they want to judge if that outlet is worthy of them,…

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Clarity: For Book Marketing and Publicity to be Successful, Get Focused!

There is so much to do. I am so overwhelmed. I can’t keep up.” I hear this a lot, or some variation of the above.   And if you’re someone who doesn’t find yourself saying those words, I know you’ve heard it from others.   I don’t want to be too hard on anyone, but…

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Book Marketing and Publicity Countdown Checklist, Part 4

It’s one month prior to your book’s publication date. It’s getting very close now and you’re feeling the excitement and anticipation. This is when more action moves outward.   Email blast: It’s time to notify your editor and marketing department of the email blast date and number of recipients you will be contacting. If you’re…

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