Last year I worked with a wonderful author by the name of Marcia. She was a pro, knew her stuff, definitely claimed her expertise, but had a slight problem that I didn’t realize initially, but soon became very clear. This simple mistake cost her a […]
She Lost a TV Interview in 3 Minutes Read More »
If you’re doing your own book publicity, or you’re booking authors as a publicist, chances are your inbox is filling up with loud, dramatic promises from AI marketing tools claiming to do it all. Doing this work for nearly three decades has taught me a
Don’t Be Dragged In by the Hype Read More »
Have you ever poured your heart into something? Maybe it was a pitch, a proposal, a well-crafted email, and then when you felt it was just right, you hit send, felt proud, and then waited… and waited… and then… waited some more, and still nothing?
When 37 Podcasts Ghost You . . . Read More »
I have been extremely fortunate in my career and have attracted the most amazing clients. Over 29 years, there have been a small number where it turned out not to be a perfect match, but by and large, they’ve all been fantastic. Each one unique
Confidence in the Media Doesn’t Have to Be Loud Read More »
Have you noticed that everywhere you turn it is all about AI now? I have never seen so many graphics showing all the different learning models and what they do best. It’s good information, but you really need to be smart about it. Take Mia.
When AI Becomes TMI Read More »
Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!). She was excited and ready to shine, and I was
You’re Not Being Difficult; You’re Being Clear Read More »
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I must say it was polished and very professional. She delivered
When TV Fame Comes with a Price Tag (and a Warning Label) Read More »
“Here’s a Very Professional Note You Can Send…”? Um, did you mean to send that? Not long ago, I received a pitch from an author who wanted to be interviewed on the podcast I help produce. I get pitched all the time and always give
Did You Mean to Send That? Read More »
Remember this quote? “If I had more time, I would have written a shorter letter.” — Blaise Pascal Some attribute it to Mark Twain, but whether it was said by Twain or Pascal, it is so true. Writing succinctly takes time, and in the media,
Can You Say That In 10 Seconds? Read More »
Back in the day when social media first came on the scene (remember those days?), I was traveling the country speaking to groups about how to use it to promote their books and businesses. And what did I hear, over and over again? “Oh, I’ll
AI Everywhere. Help, Hype, or Headache? Read More »