First, if the Coronavirus and Covid-19 have touched you, your family or friends directly, then you have my deepest concern and warm thoughts. If you’re looking for emotional support, you might want to check this out from the CDC (Center for Disease Control). There are […]
How to Not Suck on Camera Read More »
I hope this finds you and your family safe and well as we continue to travel uncharted territory. If you have your health, you have everything, and while life may be difficult and challenging right now, good health allows us to make everything else possible.
Book Publicity & Marketing During a Pandemic Read More »
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re hearing from every expert and company you’ve ever done business
#Coronavirus Take Two – Strange Times Read More »
Covid-19, the illness created by the Coronavirus is dominating the news cycle and people’s minds these days, and with good reason. We are in the midst of a pandemic and we don’t yet know how this is going to be resolved. There is little need
Be Smart & Creative with Book Publicity Read More »
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that.
DIY Media Coverage for Authors Read More »
Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking on a new client, or getting yourself organized. To be
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author who had a book on
On the Ground Book Launches Read More »
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like a Pro, and if you missed it, you can read
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It Read More »
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago. She listed the names of 5 different authors and asked
Good Manners/Basic Netiquette/or How to Look Like a Pro Read More »
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it
Book Marketing and Publicity for the Month of February Read More »