As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. Last week […]
Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint Read More »
I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified. In today’s post, I want to break down one of those tips and give you
Influencer Marketing & Publicity: What Do You Want? Read More »
Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really
Why Rejection Can Be a Good Thing Read More »
If you’re like me, you cringe when you see or hear a commercial for the holidays before Thanksgiving. “Christmas commercials so soon? It’s not even Halloween yet!” As a consumer, cringing is totally appropriate. However, if you have a book to promote and sell, then
Book Ideas for the Holidays Read More »
I love the month of October. The leaves are changing color, you start to feel that autumn crispness in the air, and it’s time to pull out all the cozy sweaters and boots. It’s also time to clean up the garden, and of course, there
Book Publicity and Marketing for the Month of October Read More »
Publicity and Marketing Distinctions and Opportunities I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and
According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales? Read More »
That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I
How Not to Suck at Doing Interviews Read More »
Are we really barreling toward September, already? Where did the summer go?! It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a
Book Marketing and Publicity for the Month of September Read More »
It’s a funny question to ask writers and authors because of course they do! (Ask authors if they write articles and guest posts and often it’s a different story though — even though they write books.) Readers have many things in common: We can’t
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.