Covid-19, the illness created by the Coronavirus is dominating the news cycle and people’s minds these days, and with good reason. We are in the midst of a pandemic and we don’t yet know how this is going to be resolved. There is little need […]
Be Smart & Creative with Book Publicity Read More »
If you’ve been reading Savvy Sunday News for awhile or you’re a member of my Media Book Camp (MBC), then you know I am all about authors learning to become their own publicists. MBC is all about teaching writers and authors to do exactly that.
DIY Media Coverage for Authors Read More »
Photo Credit: Joanne McCall Creating a media mindset is like preparing for any other important project, whether it’s getting ready to climb up a mountain (nice metaphor, don’t you think?), preparing for a vacation, taking on a new client, or getting yourself organized. To be
We’ve talked extensively about book launches in Savvy Sunday News, particularly online launches with affiliate partners, networks and communities. Now, let’s take a look at “On the Ground Book Launches” and why they’re important. I was working with an author who had a book on
On the Ground Book Launches Read More »
I am surprised at the amount of feedback I received following last week’s Savvy Sunday News, which tells me it struck a nerve. The post was called Good Manners/ Basic Netiquette/or How to Look Like a Pro, and if you missed it, you can read
Quid Pro Quo: What to Do When the Other Person Doesn’t Get It Read More »
I had a situation this week that prompted me to cover this topic in Savvy Sunday News. Last Monday, I received an email from an acquaintance I met at a conference a few years ago. She listed the names of 5 different authors and asked
Good Manners/Basic Netiquette/or How to Look Like a Pro Read More »
January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it
Book Marketing and Publicity for the Month of February Read More »
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You have a website, right? I am very hopeful that no
Your Book Launch: Your Website Read More »
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a book launch? In fact, it happened again just the other
How to Have a Successful Online Book Launch Read More »
Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s Savvy Sunday News: the outer and the
The Inner Game of Media Read More »