In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d start with the big vision, pinpoint your audience or avatar,
A Perfect Book Publicity and Marketing Campaign Read More »
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point “Irregardless” is a word now! Shocking, I know, but so
“The best things in life are free.” How many times have we heard that phrase? Many times because it’s true. Love, kindness, compassion, understanding — they’re all free. Hugs, smiles, laughter, sleep — all free. Belief in yourself — free. And the truth is, many
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Last week we talked about the importance of body language during an interview. Because 55% of our communication is nonverbal, it means how you say something and how you look when you’re saying it matters more than the actual content itself. If you missed this
Why Body Language Matters for Authors, Part 2 Read More »
Anyone can start a new podcast or publish a blog today. You’ve heard me say it before, and I’ll say it again. We are all the media now. In addition to our own “media empires,” top tier and big brand media are still there calling
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Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic research, technology, medicine, or anything else that requires an advanced
Tips for Keeping It Simple Read More »
We are a nation struggling with two major crises. One, a months-old pandemic that requires physical distancing and has made us feel socially distant, as well. And two, a centuries-old epidemic of racist violence against Black people. This is not an easy time. Don’t worry.
Your Voice Matters Read More »
The story is changing daily. I know it’s hard to watch the news day after day after day about Coronavirus and COVID-19, not to mention recent breaking news stories in Minneapolis and elsewhere. Staying up on current events can be exhausting. If you’re an author
Evolving News Pitches Read More »
A lot of people think the time to promote their books begins on their publication date (which is different from when the book arrives from the printer — I may have to do a whole post on this sometime in the near future.) The truth
Book Strategies Before Publication Date Read More »
As the world continues to navigate a pandemic, some are easing their way back to their workplaces, while others are still working from home. Many continue to actively conduct Zoom, Skype, and other virtual meetings with co-workers, clients, patients, friends, and family, while other authors
More On-Camera Tips Read More »