I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone […]
What Is The Most Stressful Part of Being a Book Publicist? Read More »
Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long,
Are You Controlling? Read More »
Our Q&A continues this week with question #3. As a quick reminder, I hear from lots of authors who want to embrace book marketing and publicity. I thought it would be fun to take some time and answer those questions, so let’s continue: What type
Research for Book Publicity and Marketing Campaigns Read More »
Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that
How Do Publicists Pitch Media, and What Does “Pitching” Really Mean? Read More »
If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those
A Day in the Life of a Book Publicist Read More »
There is a tendency in our culture to equate technology, particularly anything new and advanced, as always being superior to anything that came before it. I frequently see posts making fun of how things were done only a few years ago. That’s all well and
Pros and cons for high tech and low tech. Sometimes low tech is best. Read More »
Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it.
Work Your Way Up to the Top Tier: Part 2 Read More »
So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days. Short answer? Everyone! So the next question is, what do you want to do and where
Work Your Way Up to the Top Tier: Part 1 Read More »
Everywhere you look these days there is something written or spoken about morning routines and how they set the tone for the entire day. I agree, and you probably do too, that how we begin our day can have a significant impact on the kind
Positioning and Uniqueness are Key Read More »
Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s
Tie Your Book into a Holiday Read More »