January 2020 is already behind us and we are now into February. It’s cliche to say how fast time flies, but it’s so true! As I write this it is Super Bowl Weekend. Soon it will be Valentine’s Day, then President’s Day, and then it […]
Book Marketing and Publicity for the Month of February Read More »
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You have a website, right? I am very hopeful that no
Your Book Launch: Your Website Read More »
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a book launch? In fact, it happened again just the other
How to Have a Successful Online Book Launch Read More »
Dear Savvy Pro: There are two sides to every coin: Heads and tails, yes and no, yin and yang. pros and cons, right and wrong, up and down, outer and inner.The last one is the focus of today’s Savvy Sunday News: the outer and the
The Inner Game of Media Read More »
The Winter Solstice was last night, Hanukkah begins this evening at sundown, Christmas Eve and Christmas Day are coming up very soon, and then Kwanzaa begins. I’m taking a short break from our Savvy Sunday News to celebrate with my family, so let’s pick up
The Holidays Are Here! Read More »
Last week we took some time to reflect on 2019 and some steps for reverse engineering in preparation for 2020, which you can read about here if you missed it. And, of course, there is the present. Right now. We still have time to take
Priorities & Planning Read More »
December is the darkest time of the year in the northern hemisphere. If you’re in the southern hemisphere, go ahead and pour yourself another iced tea, relax in your lounge chair, and enjoy these long, sunny days. Whichever hemisphere you live in, the New Year
Reflect on What Went Well This Year Read More »
In order to stand out and be heard in this unbelievably noisy world, sound bites can be your best friend. Authors ask me all the time how I manage to come up with them, so I thought this would be a good subject this week.
How to Get Great Media Coverage: The Sound Bite Read More »
Before we get into the meat of today’s Savvy Sunday News, I want to make sure you saw last week’s edition, New Rules for Interviews. It included a lot of actionable tips for doing interviews with television programs from your home or office. It generated
December’s Dark Days Can Offer Light Read More »
Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming
New Rules for Interviews Read More »