I have often spoken about my initial career in radio broadcasting, where I learned through the process of trial and error how to develop a “public private self.” This is a curated persona that includes
Authors face challenges: There is no doubt about this. If you could see the questions I receive on a daily basis, you would be amazed. But then again, if you’re an author or someone within
In our digital era, we’re inundated with a constant stream of information. For authors and writers, parsing through this deluge to find the gold amidst the grit is no small feat. It’s all too easy
One way authors can make themselves newsworthy is to be able to tie into events on the calendar. So let’s take a look at a few big ones in April that you might be able to
Authors ask me all the time, “How can I get more visibility and media exposure?” I get email, and I am questioned publicly on social media, in DMs, and at in-person events. It is with
My mission is all about authors. I help authors and business owners/entrepreneurs to get the media coverage and visibility that they want and need. Most want readers and to build their authority for a variety
It’s one thing to be an author, but it’s something greater to be an authority. Most nonfiction authors want to be a credible authority. Fiction authors, on the other hand, need to build community with
Photo: Joanne McCall March is a month filled with events to celebrate including St. Patrick’s Day, The Spring Equinox, Purim, and Easter. But did you also know March is National Reading Month? This is in
As authors and writers, we must constantly be thinking about how to get the word out about our books and our businesses. Last weekend was a lot of fun because nestled in the heart of