Savvy Blog

Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not

In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes,

I am always surprised when someone comes to me wanting to begin marketing their book just weeks before publication day. If that is the case for you, many good things can still be done for

I had the honor of delivering the closing presentation, Publicity Strategies that Get Results, at the Nonfiction Authors Writers Conference last Friday. It’s always exhilarating to engage with a group of enthusiastic writers and authors

As you may know, I have been a book publicist for many years now, navigating the worlds of the publishing and media industries for both emerging and established authors. Through this journey, I’ve gained a

Authors face challenges: There is no doubt about this. If you could see the questions I receive on a daily basis, you would be amazed. But then again, if you’re an author or someone within