When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to
When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like
As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re
If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a
I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume
An important part of your own content generation, You Media, is having a media room on your website. This is a special, defined space that features the content media would use to develop a story