Joanne McCall
December 27, 2021
Savvy Blog
The Most Important Publicity Hack of All
Have you ever been completely surprised by something someone did and it took a minute to get your equilibrium back? I’ve been promoting authors and books for years now and every now and then something
Joanne McCall
December 20, 2021
Publicity Hacks for Media
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of
Joanne McCall
December 13, 2021
A Little Help for Your Book Marketing & Publicity
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to
Joanne McCall
December 6, 2021
The Holidays Have Arrived: Author Interview
It’s Thanksgiving weekend and the 2022 Holiday Season is officially underway. Because this is a time of giving and sharing more light in the world, I thought today’s focus would be a little different. Today
Joanne McCall
November 29, 2021
News for Authors and Writers to be Thankful About
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no
Joanne McCall
November 22, 2021
What is a Media Darling?
Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book
Joanne McCall
November 8, 2021
Author Prep for Promoting Books & The Month of November
“An hour of planning can save you ten hours of doing.” –Dale Carnegie Dale is on the right track, but I would tweak it to say, “An hour of planning can save you an endless amount of
Joanne McCall
November 1, 2021
Is Email Irrelevant?
For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will
Joanne McCall
October 25, 2021