I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land
Negative feedback isn’t the end—it might just be your creative breakthrough. I know this seems counterintuitive, but stay with me. Last week, I shared with you the experience of Lisa and how she was unable
A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much
A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist.
When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot
The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just
My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like
Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from
There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts