As a publicist and media trainer, my work involves helping authors develop their overall messages, hone their skills to become fantastic at influencing others, and then pitch and land media outlets for interviews. In fact,
When it comes to doing media interviews, the list of things to do and NOT to do is long. However, there are three that are at the top of the list. As you set up
Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not
In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes,
The Inner Game of Media is a real thing! I was reminded of this again this week when a very well-known Influencer came to me asking about securing television interviews for him. You would know
I am always surprised when someone comes to me wanting to begin marketing their book just weeks before publication day. If that is the case for you, many good things can still be done for
I had the honor of delivering the closing presentation, Publicity Strategies that Get Results, at the Nonfiction Authors Writers Conference last Friday. It’s always exhilarating to engage with a group of enthusiastic writers and authors
As you may know, I have been a book publicist for many years now, navigating the worlds of the publishing and media industries for both emerging and established authors. Through this journey, I’ve gained a
I have often spoken about my initial career in radio broadcasting, where I learned through the process of trial and error how to develop a “public private self.” This is a curated persona that includes