Someone asked me this question the other day: In what ways are you the best at what you do, and how do you tell that story? Phew! Those are powerful questions. How would you respond
As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers
Bringing a publicist on board for your book is like launching a rocket—exciting, full of momentum, and designed to take your work to new heights. But to truly reach the stars, you need to be
Previously, I shared 3 powerful ways to build relationships with the media. If you missed them, you can catch up here. Today, I’m expanding that list with even more strategies to help you foster genuine
Who doesn’t love a surprise? Well, okay, maybe not every surprise. Some are best left out of the equation entirely — like finding out your mic is off halfway through an interview, or that unexpected
In any kind of relationship or collaboration, it’s the connection that matters most. I am speaking of the relationship connection. As you build your media contacts, nurturing that connection is everything. Building long-term relationships with
We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too
Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors
As someone who has spent years as a seasoned book publicist and media trainer, I’ve had the privilege of working in various areas of the media landscape. From book publicity to publishing to podcasting, these