For authors, branding isn’t just about having a catchy logo or tagline – it’s about establishing a clear and memorable identity that sets you apart in a crowded market, and it is a very crowded marketplace as you well know. This takes some thought and […]
Why Author Branding is Essential in Today’s World Read More »
There are many different ways to market and publicize a book. One of the ways that still remains popular today is through conducting a Blog Book Tour. This is a strategy for promoting your book that will effectively connect you to your readers virtually. The
How Authors Can Conduct Blog Tours Read More »
For years now, book trailers have been a popular staple for authors and publishers alike when it comes to marketing and publicizing books. These short videos are designed to showcase the book’s cover, premise, and tone in an attention-grabbing way that hooks viewers from the
Book Trailers for Authors Read More »
I think I say this every year, but how did it get to be the holiday season again already? The Winter Solstice is coming up on Wednesday, December 21st, and Hanukkah begins at sundown tonight! Christmas, Kwanzaa, and other holidays are not far behind This
Some Last-Minute Book Promotion Tips for Authors Read More »
The publishing industry has changed a lot in recent years. With the advent of social media, anyone can be an author. You don’t need a traditional publisher to validate you or your work. However, there are still certain standards that need to be met in
How Authors Can Develop a Contributor Mindset Read More »
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to mention her name until we get it sorted out, and
A Little Help for Your Book Marketing & Publicity Read More »
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no matter what is going on, there is always something to
News for Authors and Writers to be Thankful About Read More »
“An hour of planning can save you ten hours of doing.” –Dale Carnegie Dale is on the right track, but I would tweak it to say, “An hour of planning can save you an endless amount of doing — and spinning your wheels.” –Joanne McCall Not that I’m
Author Prep for Promoting Books & The Month of November Read More »
For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will be used, but for the most part there are simply
Is Email Irrelevant? Read More »
The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice coffee drinking depending on your preference. (This part is not
Book Marketing Ideas Read More »