I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. (specific, measurable, achievable, relevant, time-bound) goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to […]
Why I Hate Goals: Book Marketing and Publicity Through Inspired Action Read More »
As an author, you know that the key to a successful writing career is to produce a steady stream of new and original content. Even after your book has been published, you still have to continue to produce content on social media to attract new
Authors: How to Never Run Out of Content Ideas Again Read More »
Last week, I introduced the need to take advantage the upcoming holidays. Ready or not, if you want to promote your book over the holiday season, it’s time to get on it. TV interviews are a fantastic way to get your story out there. But
Tips for Landing TV Interviews Read More »
Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re doing for the holidays. Let’s take a look at the
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors Read More »
The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some effective campaigns that will help us generate more awareness and
Publicizing and Marketing Your Book Over the Holidays Read More »
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t have to tell you that as an author, you wear
How to Use Instagram for Book Publicity Read More »
When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like this: They may decide it’s not for them and respond
What Media is Looking for from You Read More »
I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in attendance. When I view the group “Brady Bunch Style” it’s
Author Questions & Answers for Publicity Read More »
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in the marketplace. Many people are writing books on similar subjects,
How are Authors and Their Books Unique? Read More »
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume they know the best timing for generating publicity. Sadly, this
Timing for Authors and Their Books is Everything Read More »