The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some effective campaigns that will help us generate more awareness and […]
Publicizing and Marketing Your Book Over the Holidays Read More »
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t have to tell you that as an author, you wear
How to Use Instagram for Book Publicity Read More »
When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like this: They may decide it’s not for them and respond
What Media is Looking for from You Read More »
I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in attendance. When I view the group “Brady Bunch Style” it’s
Author Questions & Answers for Publicity Read More »
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in the marketplace. Many people are writing books on similar subjects,
How are Authors and Their Books Unique? Read More »
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume they know the best timing for generating publicity. Sadly, this
Timing for Authors and Their Books is Everything Read More »
An important part of your own content generation, You Media, is having a media room on your website. This is a special, defined space that features the content media would use to develop a story on you, prepare for an interview, and to share with
An Online Media Room for Authors Read More »
Books are the greatest gift of all time. Whether you love to curl up with a book on the back deck as the sun is setting in the west, or you prefer to load all your books on a digital device and consume them when
Key Questions About Finding Media Contacts Read More »
In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of the top concerns writers and authors have has to do
Frequent Author Questions Read More »
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to capture the audience with a story. They might be the
What is Your Story? Book Publicity for Authors Read More »