It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great idea, the ability to write and tell stories or explain your […]
Author Dos and Don’t for Book Publicity and Marketing Read More »
The calendar still says summer, and goodness knows the weather does too. Now is the time when all the sunflowers are in full bloom. But perhaps you have noticed all the “back to school” ads are now hitting. Remember when you were a kid and
Back to School and Back to Work for Authors Read More »
We hear about media and influencers in book publicity all the time. Although it may be obvious by now, it’s still important to make sure we understand the definition. What exactly is an influencer? An influencer is an individual who has established credibility, expertise, and a
How Authors Find and Work with Influencers Read More »
Last week we talked about how authors can brand themselves and why it is important to do so. If you missed it, you can read about it here. This week, I’d like to explore another important element of book marketing and publicity which is called
Book Positioning for Authors Read More »
Years ago I wrote my very first book shortly after leaving the world of broadcasting and launching my own PR firm for authors. The book was all about how to navigate the rough waters of transitioning from working for someone else to working for yourself.
How Authors Can Deal with Surprises During Interviews Read More »
When it comes to publishing a book, strategies abound in terms of promoting it. I thought it might be helpful to focus on one today called the Cover Reveal, which is a popular book strategy when in the pre-launch stage of publication. The idea behind
The Book Cover Reveal for Authors Read More »
In a recent post, we covered how authors can put together great book signings and events at local bookstores and other venues in order to sell more books. If you missed it, you can read about it here. In the aftermath of a pandemic, one
How to Create Virtual Bookstore Events for Authors Read More »
Hosting a book signing or event can be a great way to promote your book and connect with your readers. While we are all better at online events and Zoom launches now, there is still something about person-to-person, in-the-room interactions that just can not be
Book Signings and Events for Authors Read More »
As a publicist, one of my favorite ways to create a hook for a story is to explode a myth. Exploding a myth is when there is scientific research that says some coveted belief we have is actually not true. Here are four examples: Myth:
Exploding Myths about Books and Readers Read More »
Is it “Go Time” yet? It’s a great question. Whatever is in front of you right now, whether it is to finish your book, find a VA, start planning your speaking calendar, start mapping out your publicity and marketing campaigns, or start booking podcasts and
Is It Go Time with Your Book Publicity & Marketing? Read More »