It’s hard to believe we’re moving into the month of November already, and if you’re planning any publicity and marketing for your book over the holidays, then you should be in full swing by now. (As a consumer, you probably don’t want to hear that. […]
Book Publicity and Marketing for the Month of November Read More »
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. Last week
Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint Read More »
I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified. In today’s post, I want to break down one of those tips and give you
Influencer Marketing & Publicity: What Do You Want? Read More »
Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really
Why Rejection Can Be a Good Thing Read More »
If you’re like me, you cringe when you see or hear a commercial for the holidays before Thanksgiving. “Christmas commercials so soon? It’s not even Halloween yet!” As a consumer, cringing is totally appropriate. However, if you have a book to promote and sell, then
Book Ideas for the Holidays Read More »
I love the month of October. The leaves are changing color, you start to feel that autumn crispness in the air, and it’s time to pull out all the cozy sweaters and boots. It’s also time to clean up the garden, and of course, there
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According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales? Read More »
That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I
How Not to Suck at Doing Interviews Read More »
Are we really barreling toward September, already? Where did the summer go?! It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a
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Most act as if radio and podcasts are the same. They aren’t. Let’s begin with a simple definition: A podcast is a discrete downloadable recording of a show, usually a talk show. Radio is a continuous, real-time, mutually shared experience, always there, which you can
Podcasting Versus Broadcasting: What’s the difference? Read More »