A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist.
She turned us down.
Not because the book wasn’t good, not because the idea wasn’t strong, but because she had just written about something too similar. The timing was off.
I moved on, landing other media wins along the way, but I never let go of The Wall Street Journal . . . and neither did my client . . . but I was waiting for the right moment to strike again.
For six months, I studied her work. I read every column she wrote, noting patterns in her interests, number of people she interviewed, angles she leaned into. And when the time was right, I went back—this time with a fresh, well-targeted pitch.
She said yes.
That pitch landed my client in The Wall Street Journal, exactly where he had dreamed of being. But it didn’t happen on his timeline. It happened on the right timeline. We don’t always get to decide that.
Waiting is Strategy, Not Inactivity
We want things now—book sales, media hits, more likes and followers, instant success. But the truth is, waiting isn’t about sitting still. It’s about staying ready. It’s about watching, learning, and positioning yourself for the right moment. Keep pitching. Keep doing things. Sometimes things will happen exactly when you want them to. Other times, it’s like winter and you must wait for spring. But you know what? That makes spring all the sweeter.
So if you’re waiting for that big break, don’t waste time wishing things would move faster. Use it. Research. Refine. Be ready. Because when your moment arrives, you want to be prepared to seize it. You got this.
To your success!
Joanne
P.S. Sometimes you have to Wait for It.
#Waitforit
#bookmarketing
#bookpublicity
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