Book Publicity

Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors awake at night, wondering if all their hard work will […]

Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s simple yet powerful, and avoiding this common mistake can prevent

Last week we focused on 5 Key Mistakes Authors Make in DIY Book Publicity and guess what? There are more. You can read about those first 5 here if you haven’t seen them yet. If you have the time and the desire, generating publicity for

Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here. This week, I thought it would be enlightening to go

Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with a new month comes new opportunities for you and your

I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about my business. There was a pause as I processed his

In today’s over-saturated media landscape, many authors find themselves struggling to gain the attention they desire. This lack of media visibility can be attributed to several factors, including the sheer volume of content competing for limited space and the ever-evolving algorithms that dictate what gets

Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not only stand out but drive interest to your book and

In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes, the truth is much has actually stayed the same. I

I am always surprised when someone comes to me wanting to begin marketing their book just weeks before publication day. If that is the case for you, many good things can still be done for your book and its marketing, but unfortunately, when you wait