Book Publicity

Bringing a publicist on board for your book is like launching a rocket—exciting, full of momentum, and designed to take your work to new heights. But to truly reach the stars, you need to be an active co-pilot. Working with a publicist isn’t just about

Previously, I shared 3 powerful ways to build relationships with the media. If you missed them, you can catch up here. Today, I’m expanding that list with even more strategies to help you foster genuine connections. 4. Show Appreciation and Acknowledge Coverage: When your story

We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too long ago, I worked with an author who insisted on

Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors awake at night, wondering if all their hard work will

Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s simple yet powerful, and avoiding this common mistake can prevent

Last week we focused on 5 Key Mistakes Authors Make in DIY Book Publicity and guess what? There are more. You can read about those first 5 here if you haven’t seen them yet. If you have the time and the desire, generating publicity for

Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here. This week, I thought it would be enlightening to go

Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with a new month comes new opportunities for you and your

I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about my business. There was a pause as I processed his