New Rules for Interviews

Let’s talk media interviews and technology this week. There once was a day when almost all broadcast interviews had to be in-person and in-studio. With advances in technology, particularly regarding the improvement of audio and video reception, other options are available that are actually becoming the norm. In addition to the phone, Skype calls and…

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Interview Interruptus

Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a book or to share their tips and information with an audience. Not only do authors have to be proficient at…

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Memorial Day: Strategy for Book Publicity & Marketing

It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a three-day weekend that is considered the unofficial start to summer,…

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Booking Media Interviews

When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about how to land an interview via positioning, pitching and approach;…

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How Not to Suck at Doing Interviews

That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I love it.   This makes it a great time to…

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Looking Good on Camera When You’re an Author with a Book

I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are within arm’s reach? If you’re like most of us, cameras…

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How to Get on the Ellen Show

You want to get on the Ellen show, or any other top tier national media? Do this one thing to increase your chances dramatically.   Hey, let’s find out how media savvy you are!  Click here to take the assessment.

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How to Sound Like a Savvy Pro Podcaster

Podcasts are a fabulous way to get the word out about your book and business. Most shows focus on particular subject matter, so the listening audience is made up of people very interested in that particular topic, rather than being more broad-based, which is the case with many radio shows. Whether you’re hosting a show,…

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