Are You Controlling?

Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long, but rather than trying to cover all of them, here…

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Resilient

When it comes to book publicity and marketing, resilience is a requirement. We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience  /rəˈzilyəns/  Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable resilience of so many British institutions.” The ability of a…

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How to React to Bad Feedback on Your Book or Social Media Posts

I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and that fueled things along quite nicely, thank you very much!…

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Why Rejection Can Be a Good Thing

Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really Mean No Hearing NO can be the greatest challenge and…

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How to Handle Rejection from Media Regarding Your Book

Marketing: When it comes to marketing your book, you are in control. You get to decide what gets promoted and what gets covered. Publicity: With book publicity it takes a little more elegance, creativity, persistence, and hutzpah to get coverage. You’re dependent on someone else to say yes to helping you. In order to do…

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