As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re going to delve into You Media, or creating your own …
Have you ever read a social media post from someone else and thought, “Why are they sharing all of this? This is definitely TMI.” We’ve all been there and had those thoughts about others. When I first got into radio broadcasting, I remember being faced …
“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot of the social media advice out there is that it’s …
Welcome to part two of Your Book Launch. If you missed part one, you will find it here. Today we’re going to delve into a very important part of your book’s campaign: Your Website You have a website, right? I am very hopeful that no …
Dear Savvy Pro: The words “book launch” are tossed about quite frequently among writers and authors. Now and then I have people come to me behind the scenes and ask me exactly what is a book launch? In fact, it happened again just the other …
As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s …
I’m really happy to say that my recent piece on Ungoals, which I titled, “Why I Hate Goals,” got some widespread engagement, both positive and negative. The good responses were very nice to read, but the bad ones got everyone fired up (including me) and …
How to React to Bad Feedback on Your Book or Social Media Posts Read More »
Most of my Savvy Sunday posts contain very specific action tips on how to get media attention for your books. Sometimes, I find it necessary to address problems or challenges that may keep us stuck or hold us back in some way. Today is a …
3 Phrases That Will Stop You From Successful Media Coverage Read More »
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