Life is filled with surprises. Some of them we love and others, not so much. Today is the final installment of our 3-part series on surprises in the media. When you are out doing media interviews, I guarantee you will run into some surprises. Before […]
Media Interview Surprises! Part 3 Read More »
Last week we started talking about unexpected surprises when doing interviews. They are a part of life, of course, and they often happen when doing any kind of media, including interviews. If you missed it, you can read part one here. Today we’re going to
Media Interview Surprises! Part 2 Read More »
The unexpected. It’s a part of life, and it certainly applies when doing any kind of media, including interviews. Because more and more of us are using technology to put our messages out into the world, I thought it would be interesting to talk a
Surprise! When Doing Media Interviews, Expect the Unexpected Read More »
You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a
Is Substack Good for Authors? Read More »
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What
What Freebies Authors Can Share During Media Interviews Read More »
I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to make sure you look good and what you wear helps
What Authors Should Wear for an On-Camera Television Interview Read More »
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done
How Authors Can Find Media Contacts Read More »
There are a handful of questions I am asked repeatedly by authors and one of them is this: “How do I get featured in big media publications and outlets? I see everyone else doing it. How can I do it too?” Whether they’re looking to
How Do I Get Featured in Big Media Outlets? Read More »
We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking agent, social media monitoring, and marketing chatbots. I have also
How Authors Can Use AI in Their Marketing Efforts Read More »
Sometimes when we get a great idea in our heads, we want to jump all over it and get going! I am that way, but is jumping in head first always the best idea? Before you start reaching out to the media to get coverage
What an Author Must Have Before Reaching Out to the Media Read More »