Last week we talked about how authors can brand themselves and why it is important to do so. If you missed it, you can read about it here. This week, I’d like to explore another important element of book marketing and publicity which is called […]
Book Positioning for Authors Read More »
For authors, branding isn’t just about having a catchy logo or tagline – it’s about establishing a clear and memorable identity that sets you apart in a crowded market, and it is a very crowded marketplace as you well know. This takes some thought and
Why Author Branding is Essential in Today’s World Read More »
Years ago I wrote my very first book shortly after leaving the world of broadcasting and launching my own PR firm for authors. The book was all about how to navigate the rough waters of transitioning from working for someone else to working for yourself.
How Authors Can Deal with Surprises During Interviews Read More »
There are many different ways to market and publicize a book. One of the ways that still remains popular today is through conducting a Blog Book Tour. This is a strategy for promoting your book that will effectively connect you to your readers virtually. The
How Authors Can Conduct Blog Tours Read More »
When it comes to publishing a book, strategies abound in terms of promoting it. I thought it might be helpful to focus on one today called the Cover Reveal, which is a popular book strategy when in the pre-launch stage of publication. The idea behind
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In a recent post, we covered how authors can put together great book signings and events at local bookstores and other venues in order to sell more books. If you missed it, you can read about it here. In the aftermath of a pandemic, one
How to Create Virtual Bookstore Events for Authors Read More »
Happy Mother’s Day to all who celebrate in the U.S. and all moms around the world! You have the toughest job, no doubt, and you are amazing (even when you aren’t feeling it!) xoxo!! I was listening to a podcast the other day with a
Authors, Take Control of the Interview Read More »
People know the importance of social media. There are still some hold outs, but by and large people are on social platforms and interacting with others. Social platforms, like all social communities, have their own social norms and etiquette. And like everything else in life,
Social Media Etiquette Can Change – and Fast! Read More »
Hosting a book signing or event can be a great way to promote your book and connect with your readers. While we are all better at online events and Zoom launches now, there is still something about person-to-person, in-the-room interactions that just can not be
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For years now, book trailers have been a popular staple for authors and publishers alike when it comes to marketing and publicizing books. These short videos are designed to showcase the book’s cover, premise, and tone in an attention-grabbing way that hooks viewers from the
Book Trailers for Authors Read More »