As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author […]
How to Use LinkedIn to Grow Your Author Platform Read More »
Are you an author who wants to get better at media interviews? Do you feel like you freeze up or don’t know what to say when talking with media professionals? Does the thought of it make you perspire? If so, you need media training. Here
Why Media Training is Important for Authors Read More »
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t have to tell you that as an author, you wear
How to Use Instagram for Book Publicity Read More »
While some have truly embraced social media, many authors view it as a necessary evil. I know this because many tell me about their feelings and experiences with various platforms. They know they need to do it in order to reach new readers and sell
Social Media Tips for Authors Read More »
When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like this: They may decide it’s not for them and respond
What Media is Looking for from You Read More »
As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re going to delve into You Media, or creating your own
Video for Promoting Books Read More »
If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a company called Bytedance, a name that says it all. TikTok
Authors Interested in TikTok Read More »
I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in attendance. When I view the group “Brady Bunch Style” it’s
Author Questions & Answers for Publicity Read More »
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in the marketplace. Many people are writing books on similar subjects,
How are Authors and Their Books Unique? Read More »
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume they know the best timing for generating publicity. Sadly, this
Timing for Authors and Their Books is Everything Read More »