When your goal is to become a Media Darling, you must create campaigns to go after Earned Media coverage. After you have pitched an idea, there is a process that takes place which looks like this: They may decide it’s not for them and respond […]
What Media is Looking for from You Read More »
As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are: You Media Borrowed or Rented Media Earned Media. Today we’re going to delve into You Media, or creating your own
Video for Promoting Books Read More »
If you’ve been reading about social media this year, then no doubt you’ve heard a lot about the rise of TikTok. The platform isn’t new. It was launched six years ago in China by a company called Bytedance, a name that says it all. TikTok
Authors Interested in TikTok Read More »
I am in the middle of presenting an online program for the Nonfiction Authors Association which is a great deal of fun. We’re doing it virtually, and there is a whole roomful of people in attendance. When I view the group “Brady Bunch Style” it’s
Author Questions & Answers for Publicity Read More »
As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in the marketplace. Many people are writing books on similar subjects,
How are Authors and Their Books Unique? Read More »
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume they know the best timing for generating publicity. Sadly, this
Timing for Authors and Their Books is Everything Read More »
An important part of your own content generation, You Media, is having a media room on your website. This is a special, defined space that features the content media would use to develop a story on you, prepare for an interview, and to share with
An Online Media Room for Authors Read More »
Books are the greatest gift of all time. Whether you love to curl up with a book on the back deck as the sun is setting in the west, or you prefer to load all your books on a digital device and consume them when
Key Questions About Finding Media Contacts Read More »
In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of the top concerns writers and authors have has to do
Frequent Author Questions Read More »
Many authors come to me perplexed by what they need to do to market and publicize their books. Because they feel unsure, many suffer from overwhelm, procrastination, frustration, and sometimes just a low level of anxiety for how to spread the word about their books,
4 Types of Media Authors Must Address Read More »