The publishing industry has changed a lot in recent years. With the advent of social media, anyone can be an author. You don’t need a traditional publisher to validate you or your work. However, there are still certain standards that need to be met in
How Authors Can Develop a Contributor Mindset Read More »
As an author, you know that the key to a successful writing career is to produce a steady stream of new and original content. Even after your book has been published, you still have to continue to produce content on social media to attract new
Authors: How to Never Run Out of Content Ideas Again Read More »
Last week, I introduced the need to take advantage the upcoming holidays. Ready or not, if you want to promote your book over the holiday season, it’s time to get on it. TV interviews are a fantastic way to get your story out there. But
Tips for Landing TV Interviews Read More »
Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re doing for the holidays. Let’s take a look at the
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors Read More »
The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some effective campaigns that will help us generate more awareness and
Publicizing and Marketing Your Book Over the Holidays Read More »
In the Northern hemisphere, the days are getting shorter, the temperature is dropping, and in the US, we’ve turned our clocks back an hour to Standard Time. For many of us, this can be a difficult transition. We have to re-adjust our sleep schedules, and
Standard Time is Back: How Authors Can Make the Most It Read More »
If you’re an author or writer, and we’ve been connected for a while, chances are good you’ve been asked to do a media interview at some point, and perhaps many of them. Whether it’s for a local outlet or a global podcast, interviews are a
How to Handle Time Zone Changes for Media Interviews Read More »
One of the most frequent questions I am asked is how to get more followers on social media. Part of this is because while many authors know they need a social media presence, they don’t necessarily want to take the time to create it, grow
How to Get More Followers on Social Media Read More »
Over the past several weeks we have been exploring and sharing tips for how to use various social platforms to increase engagement with your friends and followers, and ultimately to sell more books. This week we are focusing on Twitter. Twitter can be a great
Twitter Tips for Authors Read More »
As an author, your platform is everything. It is the sum total of your visibility and influence online, including all your earned media opportunities, and it is what will ultimately help you sell more books. So, how can you use LinkedIn to grow your author
How to Use LinkedIn to Grow Your Author Platform Read More »