Last week we talked about hope, that quiet little strategy so many smart people bring into interviews without realizing it. Hoping you’ll be asked the right question. Hoping the host will guide you into your best material. Hoping the big takeaway will appear if you […]
Another Hidden Reason Smart People Sound Weak on Air Read More »
I watched an interview this week that had me leaning in, just waiting for something to land. You know that feeling when everything is in place? The host is good. The topic is solid and one you’re genuinely interested in. The guest has the bio,
Hope Isn’t a Strategy. Clarity Is. Read More »
A few years ago, “getting booked” felt like the whole win. Land the podcast, nail the interview, make the host happy, watch the episode go live, and then feel that clean little rush that says, “This is working.” And to be clear, getting booked is
A Great Interview Is An Asset, Not An Event Read More »
Every year, during the week of the winter solstice, something subtle shifts in the early morning hours. I notice it the moment I wake up. The darkness feels different somehow. It’s still deep and quiet, but not heavy the way it is earlier in December.
The Solstice Reset for Experts Who Are Authors Read More »
Several years ago, during a particularly intense December, an editor I knew pulled me aside after an event and said something I have never forgotten. She held up her phone, opened her inbox, and showed me the number of unread messages. It was staggering. Hundreds,
The Pitches That Still Get Opened Read More »
Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum. On the surface, everything looked aligned. But behind the scenes,
The One Message Your Audience Needs Now Read More »
Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept thinking about something bigger. All year long, I talk with
Your Clear December Plan Read More »
A client of mine once dreaded the holiday season because she always felt she needed a huge promotion to compete with everyone else. One year she decided to do something different. Rather than getting all caught up in the Black Friday rush, she sent a
How Authors Can Stand Out This Week Without All The Noise Read More »
AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you research podcasts that might be a good fit for your
You Can’t Hack Trust Read More »
“I didn’t have time to write a short letter, so I wrote a long one instead.” –Mark Twain Ever notice how some people can capture an entire idea in one crisp, unforgettable sentence, while others need three paragraphs just to say hello? When it comes