Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out” or “zoom in.” And, no, we’re not talking about the […]
Zoom Out and Zoom In Read More »
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the wonderful opportunities, and partly because I know I did a
How to Land Top-Tier Media Read More »
Can’t get it out of my head: I wasn’t planning to write this post, but it kept writing itself in my head. In fact, I was trying to ignore it by searching through my list of potential topics for this week’s post in a folder
How to Ask for Favors and Get What You Want Read More »
Remember when mom used to say, “You never get another chance to make a good first impression.”? Mom was right, and this includes media interviews, too. How to deliver a great interview in any media format is always a worthy topic, particularly when you discover
First Impressions for Interviews Read More »
When it comes to doing interviews with journalists, understanding their point of view and what they need for a good story is important and helpful. When you assist them with what they’re trying to accomplish, you become even more valuable. The best part is, not
From the Journalist’s Point of View Read More »
Are you blogging, and if not, should you be? This is a great question for an author. Some say blogging is over. I don’t think so. As is true with anything, trends come and go and book promotion is no different. For a long time
Should You Be Blogging? Read More »
No matter where you are on the writer/author journey, whether you’re writing your first book, or you’ve already published 15 books, it’s never too late to think about, consider, and review “your brand”. What are you communicating to others? What do other people think of
How to Develop Your Brand Read More »
I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage it?” I understand the problem completely. One of the key
Take Back Control of Your Days Read More »
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I can’t believe it’s been over a year since the pandemic
The Month for May for Book Publicity & Marketing Read More »
There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out! I grew up on Lake Minnetonka and every year we
Spring Clean Your Media and Digital Assets Read More »