This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much detail in order to keep her privacy, but there is […]
How to Brag About Yourself Without Being a Blowhard Read More »
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the subconscious mind so that in turn, they affect our behavior,
The Power of Questions Read More »
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while. I understand that sentiment and I know I’m not alone
The Month of September: Tips for Pitching Your Book Read More »
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going to take a look at what makes a good one
A One-Sheet for Book Publicity & Marketing Read More »
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today we’re taking a look at the need and importance of
Interview Questions and Talking Points Read More »
I work with many different types of clients but one thing they all have in common is the robust amount of work they’ve created. So much so, that when it comes to developing media materials — and later when doing interviews — it’s challenging for
Plan for Your Success with Interview Topics Read More »
Here it is August 2020. How is it possible that time can move so fast, yet seem to drag on endlessly? (Pandemic changes one’s sense of time, doesn’t it…) But August it is, and as we’ve discussed many times, if your book has a news
The Month of August: Your Bio Read More »
I keep hearing arguments about press releases: Are they still effective? Do you need them? What is the purpose? Are they antiquated? As with any argument, there are multiple sides and the answer to those questions depends on the context. To cut to the chase:
Do I Really Need a Press Release? Read More »
In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d start with the big vision, pinpoint your audience or avatar,
A Perfect Book Publicity and Marketing Campaign Read More »
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point “Irregardless” is a word now! Shocking, I know, but so