Last week we talked about the importance of checklists. If you missed it, you can read about it here. Following a list of steps on how to complete a task uses far less brainpower than thinking through the steps in your mind every time you sit […]
Publicity Checklist, Part 2 Read More »
Have you ever found yourself looking for a particular document that you know you have, but you just can’t seem to find it anywhere? I know I have. I think that’s the reason I developed a fondness for creating checklists. I have a checklist for
Your Publicity Checklist Read More »
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how to do interviews. He had the credentials and the expertise
Bad Interviews – Don’t Let This Happen To You Read More »
When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out. Then there are times when the response I hear is,
Market Worksheet: Who Needs You and Your Book? Read More »
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of the key tips that each of us shares with all
The “So What?” of Book Publicity Read More »
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much detail in order to keep her privacy, but there is
How to Brag About Yourself Without Being a Blowhard Read More »
For years we’ve been hearing about the power of affirmations to affect our thinking and our behavior. In fact, one of the definitions of affirmations is this: Affirmations are sentences aimed to affect the conscious and the subconscious mind so that in turn, they affect our behavior,
The Power of Questions Read More »
2020 has been an “interesting” year. Someone posted on social media recently that they wished they could leapfrog over several months to Christmas and forget about the pandemic and the looming election for a while. I understand that sentiment and I know I’m not alone
The Month of September: Tips for Pitching Your Book Read More »
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going to take a look at what makes a good one
A One-Sheet for Book Publicity & Marketing Read More »
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today we’re taking a look at the need and importance of
Interview Questions and Talking Points Read More »