In last week’s Savvy Sunday News, I mentioned Jack Canfield and Mark Victor Hansen, creators of the Chicken Soup for the Soul brand and series of books.I shared their formula, or mantra, about doing five things every day to publicize and market your book. It’s a good, […]
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Lots of people know about flow state, particularly after Psychologist Mihaly Csikszentmihalyi’s book called Flow was published in 1990. If you have ever felt completely immersed in an activity, you might have been experiencing a mental state that psychologists refer to as flow. It’s a wonderful feeling during which
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Some years ago as it became clear that as media platforms were transforming into multimedia platforms, authors had to transform as well. It isn’t enough for authors to pitch to media great ideas about a book or to share their tips and information with an
Interview Interruptus Read More »
As we discussed in an earlier post called Happy Book-Planning Strategy Season, starting your holiday book marketing and publicity plans early is essential. There is a reason HSN (Home Shopping Network) and QVC (Quality, Value and Convenience) begin the holiday onslaught right after Labor Day. It’s
#Hashtags for #Bookpublicity and #Bookmarketing Read More »
Last week we delved into camera etiquette and why it’s important to embrace it. If you missed that one, you can catch it here. Now, we’ll go beyond the camera to talk about presentations in general. More and more authors are giving virtual and on-the-ground presentations,
Presentation Etiquette Read More »
When it comes to table etiquette, networking etiquette, and even social media etiquette, we’re all pretty savvy. We know to chew with our mouths closed, ask open-ended questions when at gatherings, and not to be sales driven while on social media. We know what works
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I recently took a poll on social media that asked people to rate their favorite things about fall. (We are connected on social media, right? If not, see my P.S. below.) Here are the results of the poll, with the most popular item first: Autumn
Newsworthy or Nicheworthy? Read More »
I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word
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Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of
When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break,
Avoid These Crutch Words Read More »