As the holiday season kicks into high gear, I can’t think of a better time to help create a little extra magic for our books. Right now, people are on the lookout for meaningful gifts, inspiring stories, and cozy reads—so let’s make sure your book […]
Maximizing Book Buzz for the Holiday Season: Last-Minute Media Outreach Tips Read More »
Now that the holidays are in full swing with Thanksgiving, Black Friday, and Small Business Saturday coming right up, it’s time to look beyond that a bit toward Cyber Monday and Giving Tuesday—two powerful opportunities to grow your readership and make a meaningful impact on
Cyber Monday & Giving Tuesday for Authors Read More »
It’s that time of year again! Small Business Saturday is a beautiful, purposeful day dedicated to celebrating small businesses – including authors just like you and me. Happening the Saturday after Thanksgiving, which falls on December 1st this year, it’s a moment to shine a
Small Business Saturday Strategies for the Savvy Pro Author Read More »
Remember when Black Friday was just one day? Now it feels like the marathon of sales starts in November and doesn’t stop until the end of the month—or longer! The good news is this extended “season of deals” is a golden opportunity for authors like
Author Prep for Black Friday Read More »
I’ve just wrapped up another incredible session of the Book Publicity Master Course with the Nonfiction Authors Association, and it’s been a true joy. There’s something deeply energizing about coming together with a group united by the same mission: learning the ins and outs of
Your Path to Confident Book Publicity Read More »
Can you believe it? Halloween is just around the corner, and that means November is on its way! While the holiday season might not be on everyone’s mind yet, if you’re an author looking to boost your book’s visibility, the time to act is now.
November Opportunities for Book Publicity Read More »
Someone asked me this question the other day: In what ways are you the best at what you do, and how do you tell that story? Phew! Those are powerful questions. How would you respond to them? It made me think of this amazing content
I’ll Tell You Mine If You Tell Me Yours Read More »
As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers seek insights, solutions, and stories that resonate with their real-world
Common Myths That Keep Authors from Getting the Book Publicity They Deserve Read More »
Bringing a publicist on board for your book is like launching a rocket—exciting, full of momentum, and designed to take your work to new heights. But to truly reach the stars, you need to be an active co-pilot. Working with a publicist isn’t just about
Partnering with a Publicist: Your Essential Guide to Book Publicity Success Read More »
Previously, I shared 3 powerful ways to build relationships with the media. If you missed them, you can catch up here. Today, I’m expanding that list with even more strategies to help you foster genuine connections. 4. Show Appreciation and Acknowledge Coverage: When your story
Building Relationships with Media, Part 2 Read More »