A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much the book helped them. Everything we authors love! But then, […]
One Bad Review? Shake It Off Read More »
A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist. She turned us down. Not because the book wasn’t good,
The Power of Waiting Read More »
When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot in the door. I understood that. But one particular request
The Best Time to Build a Relationship Read More »
The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just one story to tell. But a single, rigid narrative limits
The Secret to More Media Coverage? Tell Your Stories Read More »
My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like a slow-motion car crash. Ugh. This was the moment we
My Biggest Mistake Read More »
Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from the world. But success as a writer isn’t just about
Why Authors Should Prioritize Conferences Read More »
There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts at hearing “no”! It’s not that bad when you’re your
Authors, Turn Rejection Into Growth Read More »
Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews for her, they fell flat. Why? Because Emily struggled to
Anybody Can Stand Up. How are You Going to Stand Out? Read More »
She was exceptional at her work and delivered beautifully in interviews—better than most, in fact. Yet before every interview, she was consumed by nerves, to the point of developing IBS. This is not what we want. Confidence. It’s so necessary, yet elusive for many. Confidence
Authors: Unlocking True Confidence for Media Success Read More »
I was on a group Zoom call yesterday when a woman broke down in tears. She’s an author and a businesswoman, juggling a mountain of tasks, managing endless expectations, and feeling utterly defeated by her own to-do list. Maybe you’ve been there. I know I
From Overwhelmed to Aligned: How an Author Can Connect More Deeply Read More »