When you hire a publicist to get you lots of media coverage for your book, there will still be times when you will have to do some pitching yourself. It is important to know how
It’s cliche for me to say “time moves fast.” We all know that, which makes it all the more important that we take action on those things we want for our books. That includes plenty
“How can I sell more books? How can I become an influencer? How can I build my audience? How can I make more money? How can I get on the big, national shows? How can
I had an interesting experience this past week that I want to share with you. It will be helpful as you consider all the things you can do to market your book. I received a
Happy New Year! May 2022 bring you all the joy and success you most want to have with your books, business, and in all aspects of your life! The New Year always gets me thinking
From all of us at McCall Media Group, we wish you a Happy New Year. Here’s to 2022!
Have you ever been completely surprised by something someone did and it took a minute to get your equilibrium back? I’ve been promoting authors and books for years now and every now and then something
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of