Did you hear the news? Tim Ferris has been pushing this for quite some time now, and corporate America has officially gone to a 4-day work week! Really?!! That’s great! Not so fast… April fools’! Yes, April Fools’ Day is upon us. A time when […]
I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a
Spring Brings New Life to Your Book Read More »
A few months ago I went to the doctor for my annual physical, which was actually a year late due to pandemic restrictions. I was seeing someone new since my regular doctor decided it was time to retire. This new doctor did all the usual
In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee. She was an amazing artist with talent for making jewelry
The Power of Story in Book Publicity Read More »
I know an author who wrote a book on organization for the home, something many of us can use. It’s amazing how quickly clutter can gather. The publication date was set for March 21st, which is an excellent hook as it happened to be the
Are You Feeling Lucky? Read More »
As I shared a couple of weeks ago, I receive a lot of pitches for both Savvy Sunday News, and the podcast I produce called Something You Should Know. Through those two offerings, a wealth of information comes my way – both what to do,
Another Pair of Eyes Read More »
Valentine’s Day is here! Books on relationships are huge this time of year, and hopefully, if you have such a book, you tapped into that natural momentum and attention. If not, there are other times of year that will work, and of course, there is
To Catch a Cop on Valentine’s Day Read More »
When you hire a publicist to get you lots of media coverage for your book, there will still be times when you will have to do some pitching yourself. It is important to know how best to do it, but it is also valuable knowing
Pitching: A Real-Life Example of What Doesn’t Work . . . and Why Read More »
It’s cliche for me to say “time moves fast.” We all know that, which makes it all the more important that we take action on those things we want for our books. That includes plenty of well-targeted media. What is time? Who knows, but February
The Month of Love for Your Book Read More »
“How can I sell more books? How can I become an influencer? How can I build my audience? How can I make more money? How can I get on the big, national shows? How can I get my message onto the large media platforms so
Visualization for Your Book’s Success Read More »