Have you ever been completely surprised by something someone did and it took a minute to get your equilibrium back? I’ve been promoting authors and books for years now and every now and then something happens that completely takes me aback. In the early aughts, […]
The Most Important Publicity Hack of All Read More »
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of my journalist friends who wanted to offer some additional advice
Publicity Hacks for Media Read More »
It’s Thanksgiving weekend and the 2022 Holiday Season is officially underway. Because this is a time of giving and sharing more light in the world, I thought today’s focus would be a little different. Today I am interviewing Rabbi Daniel Cohen, author of the book
The Holidays Have Arrived: Author Interview Read More »
While some authors have absolutely no problem shouting from the rooftops about themselves and their books — sometimes to an extreme — it is far more common for authors to actively resist falling into that loud-mouth category and therefore do nothing or make a half-hearted
How To Inspire Yourself and Others While Promoting Your Book Read More »
The last couple of posts have been centered around the importance of creating an editorial calendar or content calendar for you and your book. If you haven’t already done so, you can read about them here and here. Part of the recommended year-long plan on
Types of Media Pitches for Authors Read More »
Whenever I begin working with a client, whether it’s one-on-one collaboration, a Media Strategy Session, or in the midst of the How to Become a Media Darling program, one of the very first things I ask everyone is “How far out are you planning?” I’m
Why You Need A Content Calendar Read More »
Back in the day when I first launched McCall Media Group, I had a lot of intimidating situations to deal with and learn from in order to not only build my business, but to become successful while doing it. For example, using the phone was
What’s Your Story? Read More »
Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side of the strategy when it comes to landing media. You
How to Prepare for the Success You Want Read More »
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume
Embrace This Strategy for Greater Success Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »